The reason that your marketing message of “organic” “free-range” “loved cows” “non GMO” works for you is because these are things your customers want.
By putting these messages on food that is not “organic” etc, may work for you short term- by hoodwinking your customers -but you will lose your customers trust and create a market for those products at healthshops etc.
The hummingbird pillowcase debarcle was a little tacky (Like most copies they were also not that attractive)
The lack of authentically non GMO or organic or free range foodstuffs mean you are no better than an average Checkers – in fact it make you worse because you enticing customers who are willing to pay more - on false pretense.
Shame on you.