This is written in light of recent revelations of your misleading dairy product labelling.
Foremost, we find that trust in yourselves has been broken.
You claim the high ground in terms of ethical, sustainable and humane suppliers and methods.
Well this has shown that for part of your business practice at least, this is a façade.
Claiming you meet certain standards that are known to not be the most respected certification, is your choice, but then don't claim the high ground and don't mislead us, please.
We would ask instead that you not only be honest but also choose the most ethical, the most sustainable and most humane methods possible.
You have the buying power to make it affordable.
Please find the will to leave excuses behind, and really strive to live up to the standards that you yourselves have set.
BE the difference.
You will do yourselves proud and protect our health as well as the environment and animal welfare.
Kay and Peter